1940s-1970s

When Women's Crafts
Became Art

You may be familiar with what is known as Second-Wave Feminisim which began in the late 1960s. Of course, social issues of the time influence the art being made. Pop art became, well, popular, in the 1950s. It challenged what fine art was. And ladies were about to do the same. They questioned why women's crafts were brushed off as a "lesser" artform and worked to make them seen as fine art. Some women made pop art that critized the way the media and male pop artists objectified women. Through the 40s to the 70s, everything was still done by hand. And men in the art world were about to catch these hands.

I think this is a good time to start talking about graphic design, if only because 1960s graphic design has some pop culture relevance thanks to Mad Men. But anyhow, before designers had computers to create layouts for ads, magazines, or newspapers, they would paste typography, photographs, and illustrations onto an artboard. We're all just making collages if you think about it. Whoa. Deep.

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After WWII, people were tired of industrial stuff. They wanted that homemade touch. Pop Art expanded the art community’s definition of acceptable content, material, and form. Female pop artists of the 1950s and 1960s used textiles and patchwork in their work as an early feminist connection to handicraft traditions. Known as “femmage”, for feminist collage. University art programs began incorporating craft programs into their curriculums. The first feminist art programs began in the early 1970s. In 1978, Miriam Shapiro and Melissa Meyer wrote this sick article in 1978 called "Waste Not, Want Not: An Inquiry into What Women Saved and Assembled". And it basically talks about what this website is all about. How women have used the things around them to make art and what femmage is.
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Much like Cher and Zendaya, Marisol was an artist who requires no last name. This Venezuelan-American artist was big on the NYC pop art scene. Her collages were more the 3-D type using found objects and other materials, but they really mixed pop and folk art. Her big thing was caricatures of public figures and her work was known to be funny and catty.

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So we all know artists aren't usually known for their athleticism, but Rosalyn Drexler was a visual artist, writer, and professional wrestler! Her wrestling career influenced her work, which was often made by arranging found imagery and painting over it with oil paint. Her work often tackled how women are portrayed in media, including in the work of fellow pop artists. A lot of her inspiration came from the sexism and racism she experienced in wrestling. Her novel "To Smithereens" was actually adapted into a 1980 film. Like, she was really successful and talented across different industries and and total queen.

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Miriam Shapiro was not here for the lame Minimalist trend of the 1960s. She was here to bring attention to female artists that were lost to history because sexism. She used quilting as her medium, which at the time was considered a "low" art and just "women's work". Her work was ornate and detailed in contrast to the clean lines and minimalist look of what was considered "real" art at the time. I think we can relate to that today. With all the minimalist interior design on HGTV and companies simplifying their logos, I'm getting bored of it all. I want design to be fun! Obviously. Have you seen this trash website?

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Decoupage was revived in the United States in the 1960s, as a popular decoration for boxes, trays, wastebaskets, lampshades, chests, and screens. Not a whole lot of info is available as to what started this trend because women's crafts aren't well documented. Ugh. But anyhow, click "Learn More" to find out how you too can decorate your lunchbox.

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So me and artist Judy Chicago are similar in our quest to honor lady artists. I mean she definitely did it first and I proably stole the idea from her but anyways, in this piece completed in 1979 is a giant banquet table with place settings for 39 female artists. Each placesetting is a unique piece of art made by talented creatives inspired by that woman's work. it took like 5 years to complete. I bring it up because I feel like I'm kind of doing the same thing? Kinda meta.

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