reaper tequila
ILLUSTRATION//BRANDING//ADVERTISING//PACKAGING
Tequila gets a bad rap. Most people think of it as good for shots at a party, but tequila has a wealth of history and tradition behind it. Defying the negative perception of tequila, Reaper is a brand that promises quality in a refined specialty spirit. The brand image is one of sophistocation that masks an underlying danger in the form of an infused Carolina Reaper pepper. This concept is reflected in both the product packaging and marketing materials.
