a place for criticism

CONCEPTUALIZATION

OVERVIEW

This app is a simple way for artists to get immediate feedback on their artwork. The user will upload their artwork to the appropriate category and other users will give feedback, but in order to upload artwork, you need to build up points. All users on the app are completely anonymous.

POINT SYSTEM

All first time users of the app will automatically receive 20 points, which is equal to 2 uploads. A single upload will cost 10 points, if the user has less than 10 points, they will be unable to upload until they reach the required points.

EARNING POINTS

Earning points is a very easy task, you simply choose a category that interests you, and give useful feedback. Once the owner of the post you gave feedback on approves your feedback, you will immediately be notified and receive 2 points.

SPAM CONTROL

To prevent users from giving poor quality feedback to boost their points, all feedback must be approved by the owner of the post. If the feedback quality is poor, the owner of the post may reject the feedback and points will not be rewarded.

PERSONAS

DETAILS

Name: Bob
• Communication Design Student at Kutztown University
• 22 year old senior
• skilled design student, prefers working late at night.

GOAL

• Wants to get feedback on a poster he made, but it is 3AM and is having a difficult time finding someone awake.
• Bob will benefit from the app by getting feedback that he normally wouldn’t be able to get late at night.

DETAILS

Name: Mary
• Full-time freelance designer.
• Is 36 years old, holds a graphic design degree.
• Is a very well established graphic designer in her area.

GOAL

• Mary is designing a logo for a client, she had a difficult time finding type that matches the style of the logo.
• Mary will upload her logo design to the app asking for feedback on her choice of type and finds out that 10 out of 12 people suggest that the type she chose does not go well with the style of the logo.

DETAILS

Name: Ed
• Professor at Drexel University teaching web.
• Is 40 years old, holds a masters degree in computer science.
• Outside of teaching, Ed occasionally freelances creating websites for clients.

GOAL

• Ed is working on a website for a huge client and is very nervous to show them. He asked his co-workers and students for feedback, but no one gave him any.
• Still feels nervous about showing the client the website and would feel better getting feedback. He uploads screenshots of his website to the app and gets helpful feedback.

DETAILS

Name: Carly
• Highschool student
• Is 16 years old
• Is thinking about going to college for history.
• Is a very skilled painter, she paints in her free time.

GOAL

• Carly is working on a painting using a technique she’s never used before. No one in her highschool is at her level of painting and her school doesn’t offer any art classes.
• Carly uploads her painting to the app asking for feedback on the technique she used and recieves feedback explaining what she is doing wrong, and how she can fix it.

DETAILS

Name: Ben
• Creative director at a design studio.
• Is 38 years old, holds a BFA in Communicatino Design.
• Is very passionate about his job, design is his life.

GOAL

• Ben is on a beach vacation, his family is going out to dinner and he is the only person ready to go. He has about 20 minutes until his family is ready to leave.
• Since Ben absolutely loves design and has time to kill, he goes on the app and scrolls through artwork giving feedback where he can. Ben recieved 10 points while waiting for his family to get ready.

PROCESS FLOW

process flow

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SCENARIOS

John finished his poster project late at night and the deadline for the project is the next day. John will make an account, receive 20 free points for making an account, which is equalivelant to two uploads. From the home screen, he’ll have the option to upload or give feedback, he’ll choose to upload, select the apprpriate category, which in his case is graphic design, browse for the file he needs to upload, and submit. John will wait a short amount of time and receive feedback on his poster, he receives great feedback from multiple people so he approves their feedback.

Caitlin is an avid user of the app and uses the app for almost all of her projects. She wants to revisit one of her old projects and look at the feedback she got on it. Caitlin will open the app and from her home screen be able to view all the projects she’s posted. She’ll select the project she’s looking for and view all the feedback she received on it.

Kevin received great feedback on an illustration he made. He went back to his illustration and fixed it based on the feedback he recieved. Kevin wants to resubmit his revised illustration to the app to get additional feedback before he finilizes it. From the home screen he’ll upload his work like he normally would, except this time he’ll check off the resubmission box and when his worked is reviewed by other people there will be a resubmission symbol.

Jim just wants to give feedback, but doesn’t want to upload. From the homescreen he’ll choose to give feedback. Jim then browses through the categories and selects one. He swipes through work within that category and gives feedback. Shortly after he recieves a notification telling him he recieved 2 points for his feedback.

Lauren currently doesn’t have any work she wants feedback on. While she has the time she just wants to rack up her points so that she has plenty of points when she needs them. From the home screen she chooses to give feedback, she browses the category section and selects the double points section. She gives great feedback on someones work and later is notified that she received 4 points.

Ed used the app to upload a logo he wanted feedback on, but won’t be able to access a computer for the rest of the day. Ed downloads the app to his phone and signs into his account. When his logo recieves feedback he is notified on his phone. He opens the app from the homescreen and goes to his notifications. He selects the most recent notification, looks at the feedback, and approves it.

Jeff is working on a project and is looking for inspiration. He creates an account, but doesn’t care about receiving points or getting feedback on his work. From the home screen he chooses to give feedback, he selects a category and browses through, but instead of giving feedback, he just looks at what people are working on to give him some inspiration.

Cathie recently uploaded her painting to the app hoping to get some good feedback because she’s never painted before. Shortly after she is notified that she received feedback. From her homescreen she goes to her notifications, selects the recent notification for her painting and views the feedback. The feedback says, “this is the worst painting I’ve ever seen in my life.” This comment obviously was not helpful, so Cathie rejected the comment. The person who gave the feedback will not receive points.

CLICKABLE WIREFRAME VIA UX-PIN

PROTOTYPED VIA InVision

USABILITY TESTING

You are new to the app and have 2 free uploads, take advantage and successfully upload your work to the app.

You uploaded a logo hoping to receive helpful feedback, successfully reject or approve received feedback.

You used your 2 free uploads and need to give feedback to build up points in order to upload more of your work. Navigate your way through the app and give some feedback.

Your friend is new to painting with water colors and wants to know where he can upload his paintings to get feedback.

You uploaded a project in the past, but want to view the feedback you received on it.

Is the app confusing and is it easy to understand how the app works?