joyride
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Description & Mashup Requirements
Someone will open this app on their phone when they need a ride. They will enter the address they wish to go to. A self-driving vehicle will come to their exact location to pick them up. The vehicle will scan their personal ID (such as a driver’s license) or biometrics (combination of FaceID & fingerprint ID) then allow the passenger to enter the vehicle. As the vehicle enters the vicinity of the pickup location, it will begin to scan faces of those outside to try and locate the passenger. The vehicle will pick up the passenger and drive them to the specified destination.
Existing App: Lyft (Ride Sharing App)
App Concept: Object Recognition & Identification
App Style: AirBNB
Features
- User requests a ride to a certain destination & travels to that destination via self-driving car
- App accepts payment for ride
- App notifies user when car has arrived
- User reports car not showing up
- App displays with real-time updates on car locations
- Car uses passenger authentication
- App gives passenger instructions to find exact location they should be waiting for their ride
- Similar to AirTag precise location interface
- Rather than telling the user to “wait in the parking lot”, it will guide the user to the exact location to stand and wait so they’re less likely to wait in the wrong place.
- Vehicle scans faces in vicinity of pickup area to attempt to determine location of user.
- If vehicle finds user waiting in a spot other than the location specified by the app, and
that matches the GPS location of the user, the car will drive to the person it scans.
- If user has reported car not showing up, the car will automatically drive to location specified by app and NOT the person it has scanned.
- If vehicle finds user waiting in a spot other than the location specified by the app, and
that matches the GPS location of the user, the car will drive to the person it scans.
- User has ability to scan any car and the app will tell the user if that is/is not the car that’s come to pick them up.
- App relays exact location of passenger to car so the car knows exactly where to pick up the passenger
- User reports if car is dirty
Personas
| Picture/Name | Details | Goal |
|---|---|---|
Chad  |
22-year-old college senior Likes going out for drinks with his friends Attends a small college in a low-population area |
He needs to get a ride ASAP because he’s been drinking and doesn’t have a ride home |
| Picture/Name | Details | Goal |
|---|---|---|
Marie  |
16-year-old high school student Does not have a driver’s license Popular & likes to go out and do things Has experienced harassment in ridesharing apps in the past |
She needs a ride for her & her 3 friends to get to a movie they want to see that starts in 1 hour |
| Picture/Name | Details | Goal |
|---|---|---|
Tim  |
24 years old Works at an accounting firm as a receptionist Saving up to buy a car |
He needs to find a cheap, reliable way to get to work until he can afford a car |
| Picture/Name | Details | Goal |
|---|---|---|
Tony  |
Lives in NYC CEO of multimillion dollar company |
He needs a ride to/from recreational events because there’s never anywhere to park and he doesn’t want to use the subway |
| Picture/Name | Details | Goal |
|---|---|---|
Angela  |
28 years old Never learned the types of cars Has a small circle of friends Dislikes when things don’t go as planned Doesn’t like to think much Gets anxious when in time-sensitive or sociallypressuring situations |
Needs a very easy and straightforward way to get rides for her & her friends. She does not want to have to worry about where to wait for a car and wants the process to be as simple as possible. |
Sorting & Moodboards
Moodboard
Sorting
Process Flow
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Paper Wireframes
Figma Embed
Figma Flows
User Testing & Testing Script
| Question | Tester 1 | Tester 2 |
|---|---|---|
| Book a ride to 123 Main St | Book ride button unclear
Unsure how to pay when no payment method was selected |
|
| How do you cancel your ride? | ||
| After you’ve booked a ride, where should you wait for your ride? | ||
| While waiting for your ride, you see a car but you’re not sure if it’s your ride. How do you make sure? | ||
| It says your ride is here, but you don’t see it. What should you do? | Accidentally closed popup and navigated to map – slight hiccup but eventually navigated correctly without assistance | Did not see the “Can’t Find Ride” button, unsure of what to do |
| You’ve found your ride. What steps do you need to take in order to begin riding to your destination? | ||
| What should you do if you get in the car and it’s dirty? | Canceled ride instead of going to report |
Changes made after first round:
- Make the “Can’t Find Ride” button bigger
- Make a popup appear to guide you to add payment method when attempting to book a ride with no payment method selected
| Question | Tester 1 | Tester 2 | Tester 3 |
|---|---|---|---|
| Book a ride to 123 Main St | |||
| How do you cancel your ride? | |||
| After you’ve booked a ride, where should you wait for your ride? | |||
| While waiting for your ride, you see a car but you’re not sure if it’s your ride. How do you make sure? | |||
| It says your ride is here, but you don’t see it. What should you do? | Did not see the “Can’t find ride” button | ||
| You’ve found your ride. What steps do you need to take in order to begin riding to your destination? | |||
| What should you do if you get in the car and it’s dirty? | Canceled ride instead of going to report | Canceled ride instead of going to report | Canceled ride instead
of going to report **After rephrasing question to say, “What should you do if the car is dirty, but you don’t want to cancel your ride”, tester correctly navigated to report page |