THE BIG BIG BIG PROJECT

NON PROFIT | 360 DEGREE CAMPAIGN | EVENT BRANDING

The anti-advertisement: it's bound to piss most people off and inspire all of them.

This campaign for Big Brothers Big Sisters of America will consist of posters displayed campus wide. These posters will convice the students that an iconic alum will be speaking to reveal the secrets of becoming rich and famous. Upon arrival, students will be presented with a large version of the posters seen around the university. A section of the poster will peel off to reveal the real topic of the event: becoming a "big".

Turns out there's more to happiness than money and fame. *shrugs*