1

Existing user (has physical ESC card), who is not currently logged in, wants to add 3 (non-consecutive) days to the pass. User has a login but has forgotten password. Will complete order.

2

New user, plans to ski often, wants to buy a season pass, plans to ski a lot. Wants to compare prices between buying several lift tickets vs purchasing a season pass. Ultimately wants to buy a season pass, has ESC card, remembers login/pass. Will purchase.

3

New user coming to the site, no knowledge of terms/requirements Stowe has imposed, just want a single lift ticket for the day, wants simplest cheapest option. Is browsing on a phone.

4

Family of 4 coming to ski, wants to find the cheapest way for everyone to ski for just 1 day. Parents want the kids to be able to purchase food on the card, if possible. Will complete order for cheapest option after comparing.