A food delivery and outdoor activities app where people can set up a unique dining experience along their outdoor adventure.
Check out the Promo Site
Step by Step Process
Project Brief
You will be creating a mash-up of an existing app and an app concept and an existing style.
Mashup: AllTrails and a Food delivery app in the style of H&M
I decided to create an app that is similar to the concept of glamourized camping. The user can choose their outdoor activity (hiking, biking, fishing, birdwatching, etc) and choose a way point along the route of the location for a unique dining experience with the restaurant food of their choice.
Function List
1. Be able to search by area or by activity2. Choose the location/waypoint for dining
3. Select food from restaurants near the location
4. Choose the date and time
5. Being able to cancel or reschedule
6. Leave reviews
7. Be able to redo past adventures
8. Points earned everytime the app is used which can lead to discounts in future experiences.
Personas
Card Sorting
Site Map
Competitor Moodboard
TrailMix Moodboard
Logo Sketches
Final Logo
User Journey
Process Flow
UX Pin Wireframe
User Testing Script and Results
Script
1. You want to go to North Park, Kutztown PA on Tuesday, Nov 12th at 2pm and want to eat a Red Robin at the third rest stop on the trail in picnic style, how will you do that?
2. Book an event for a bird watching activity at Pulpit Rock in Hamburg, PA for later today, Nov 7th, at 5pm where you want to eat food from Tommy Boys because they have a student discount and want to eat in a picnic style at the second rest stop.
3. How would you go about rescheduling your event for Friday, Nov 8th instead of today? (From the event you just made)
4. How would you change the style of dining to casual for the event you just made?
5. How do you cancel the event you just created?
6. You enjoyed an adventure you had planned previously to the Topton Trail, how could you do it again for today (Nov 4th) @4pm without making the event all over again from scratch?
Results
Day 1
User 1
- On the description page, clicked the forecast weekdays (Tuesday) when told that the event would take place on a Tuesday. They had a hard time finding the CHOOSE button to keep going.
- Was confused about the food description page, was also looking to complete the style of dining on that page.
- I should either take away the next buttons or made the color change when tapped so that the next step is to just click next.
- Questions 3, 4, and 5 went smoothly.
- Had some trouble finding the PAST ADVENTURES section (in the profile tab)
- Had went to the search tab (wrong) and the profiles tab (correct) in nav
User 2
- Also took a while on descriptions page, thought that clicking the forecast day would work, took a while to pick CHOOSE button.
- Was also looking for style of dining on food description page, maybe have the option to add meal options? A question on how to go back and order more food?
- Questions 3, 4, and 5 went smoothly.
- Went straight to profile page,got it right (question 6)
User 2
- Same issue- location description page was an issue and kept trying to click forecast date and not the choose button.
- Clicks to button to agree to the terms and conditions (others had not and ignored/did not see it)
- Questions 3, 4, and 5 went smoothly.
- Was confused about where to find #6, took a while to get to profile tab
Overall
- All were confused about how to choose the location&comma kept trying to click forecast dates.
- I need to figure out the next button and its use
- Need to remember to add the missing time for when you can reschedule for question 6.
- Took a bit to get to profile tab for question 6.
- Questions 3, 4, and 5 were clear and is to navigate.
Day 2
User 2
- Everything went smoothly
- Checked the agreement box
- Suggested having a do it again button for past adventures tab
User 2
- Went smoothly
- hecked agreement box
User 3
- When they were at the "style of dining" page, clicked "examples" and the Next,no one else had done that
- Did not click the agreement box
- Everything went smoothly