Process Flow
Filmigo is an app that not only allows you to find new films and TV shows, but offers a community where you can share your favorite films and shows, lists, and reviews with your friends. The list function allows users to create and share lists about any film or TV subject (for example, a list for the “Best Action Movies of the 80s”). In addition, the app seeks out and creates lists based on industry insiders, including famous directors, actors, and more. Filmgo is the perfect app for the social film buff, so start watching and sharing!
The research for Filming focused on video and movie streaming apps, as well as some film review apps. Exploring the different apps helped me to refine the user experience for Filmigo. Where do other apps succeed, where do they fall short, and to use that information to create a superior app with a more social experience for film lovers.
Great design and color palette. Easily navigable. Has a great top and bottom nav combo. Bottom nav shows separate main options. The top nav allows you to sort by TV, movies, and genres. It allows you to view ratings and leave reviews. Lots of great imagery and video clips. Sleek, pretty, and functional.
It does not offer the ability to interact with friends within the app, nor does it offer you a way to sort/list movies. Less a social media and sharing app than a marketplace (which is it’s true purpose). Also, it does not offer easy ways to filter or refine your searches, which I find pretty unfathomable.
FilmFish actually offers lists created by both users and what they call “real film buffs.” It’s a fun and interesting way to discover new films. It also offers Weekly Picks, another interesting, fresh way to discover new films, although they are difficult or maybe impossible to narrow down based on your preferences. You can also conveniently make a saved list of films you’d like to see. FilmFish can also narrow searches based on what services you subscribe to (Netflix, etc).
Unfortunately, you can’t do much else. There is no way to share directly with friends in the app. The app has a really weird color scheme, especially if you think people will use the app while searching to films (it’s white and blue, too bright for a darkened room). You can’t review or rate movies, just make as “saved” or “seen.”
Beautiful UI. Great design, great color palette, easy to navigate though it doesn’t use a botton nav. All navigation is done through the hamburger, which is a large drop down menu in the to right corner of the screen. The dropdown includes ALL navigation options, form account information, to a list of genres. The results can be catered to your viewing tastes. Netflix is one of the most popular companies in the country for a reason, they do what they do really well.
When you save movies, they can only be saved in one location. You can’t create and save different “lists.” Also, you can’t interact directly with friends within the app. Also, of course, Netflix only shows films and TV Shows which stream on its app, which leaves a lot behind.
Very low functionality. It basically offers two options, discover or discuss. In discuss you search for a film then have 120 characters to comment on it, which is on a wall, and you can later look up in your “library.” For discover, you pick a genre, and then one by one movies flash up on the screen, there’s no list, not ranking system, only reviews left by other users andbrief descriptions. No access to trailers, no way to save recommendations.
There’s very little good to say about this app. It feels like a mindless version of movie roulette with little “playability.” It’s not fun, or exciting. It seems pointless at worst, mindless at best. It might be a fun way to discover a new movie, though it’d only be by sheer luck.
The iTunes store can be very confusing, at the very least, due to the enormous amount of content on it. Although navigation can be difficult at times, the page layouts are simple, organized, and neat. You can clearly see were you can scroll down, where you can scroll/swipe horizontally, and it features okay imagery, it could be more exciting.
That being said, it’s difficult to navigate. The filters are limited, and there’s no way to share your opinion directly with friends inside the app (you’d have to share via a social media outlet). There is a “wishlist” but it’s extremely difficult to find and use.
In order to create a more well rounded experience for every user, I created multiple fictional user personas. While all users share a love of film, they each use the app in a unique way seeking benefits and outcomes specific to their wants and needs.
In order to create a more well rounded experience for every user, I created multiple fictional user personas. While all users share a love of film, they each use the app in a unique way seeking benefits and outcomes specific to their wants and needs.
In this step, I used my process flow, research, and user personas to build the best user experience possible. It also allowed me to perform user testing, get valuable feedback to determine what processes are working and what aren’t, and make changes and improvements.
Using feedback from UXPin user testing, I built my interactive mockups in InVision. All user testing prompts are fully functional when using the InVision mockup. After completion of the InVision mockups, we completed another round of user testing.
Task: Find show similar to Gilmore Girls
Task: Filter and find action movies only.
Task: Find only movies made in the 1980s onward.
Task: Find highly rated dramas.
Task: Find a list of shows featuring the actor Idris Elba.
Task: Find your friend Erin and see what she's watched recently.
Task: Find film list created by director Danny Boyle.
Task: Find show similar to Gilmore Girls
Task: Filter and find action movies only.
Task: Find only movies made in the 1980s onward.
Task: Find a list of shows featuring the actor Idris Elba.
Task: Find your friend Erin and see what she's watched recently.
Task: Find the movie you watched most recently and give it a rating.
Task: Find La La Land and add it to your Saved movies.
Task: Find your friend Erin and see what she's watched recently.
Task: Find childrens’ movies on Netflix.
Filmigo, overall, is a successful app. The users successfully completed all tasks in Round 2 of user testing navigating the InVision Prototypes. The users may have stumbled briefly in a few prompts, but they were back to the proper path within a handful of taps. I will admit that some of the success may stem from the app functioning similar to other streaming apps. I enjoyed creating the concept, UX, and UI for this project and hope to develop it further in the future.