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Taylor
Ludemann

☰ Taylor Ludemann

Introduction

The assignment was to reevaluate the overall user experience and user interface for the ArtsQuest ticketing site. ArtQuest is a non-profit in Bethlehem. The ticket site is used by anyone looking for a variety of events in Bethlehem and surrounding areas. The current site frustrating to use; even those who visit the website frequently have trouble using it.

Creating the Personas

The personas describe the types of people who would commonly use the website. This allows you to design a website that is best suited for proper target audience.

Screen Capture of ArtsQuest Personas
Screen Capture of ArtsQuest Personas

Finding the Pain Points

Using and assesing the old website allows you to find all of the things that could be frustrating or difficult to use. Some of the pain points I encountered are listed below.

The Process Flow

After analyzing the pain points, we had to determine how a person would navigate the site using a process flow chart. The chart visually describes the path one would take through the website to achieve their goal, which in this case is purchasing tickets

Artsquest process flow

UX Pin Wireframes

The personas describe the types of people who would commonly use the website. This allows you to design a website that is best suited for proper target audience.

Invision Mockups

We designed clickable mockups in Invision based on our user experience results and out scenarios.

Invision Mockups

The personas describe the types of people who would commonly use the website. This allows you to design a website that is best suited for proper target audience.

User Testing, Scenarios, and Findings

Having various classmates and peers (all of which have different technological skills) allows you to adjust your webite according to their comments and where they got stuck. Below is a list of my scenarios and my findings, all of which were revisited and corrected.