The assignment was to reevaluate the overall user experience and user interface for the ArtsQuest ticketing site. ArtQuest is a non-profit in Bethlehem. The ticket site is used by anyone looking for a variety of events in Bethlehem and surrounding areas. The current site frustrating to use; even those who visit the website frequently have trouble using it.
The personas describe the types of people who would commonly use the website. This allows you to design a website that is best suited for proper target audience.
Using and assesing the old website allows you to find all of the things that could be frustrating or difficult to use. Some of the pain points I encountered are listed below.
After analyzing the pain points, we had to determine how a person would navigate the site using a process flow chart. The chart visually describes the path one would take through the website to achieve their goal, which in this case is purchasing tickets
The personas describe the types of people who would commonly use the website. This allows you to design a website that is best suited for proper target audience.
We designed clickable mockups in Invision based on our user experience results and out scenarios.
The personas describe the types of people who would commonly use the website. This allows you to design a website that is best suited for proper target audience.
Having various classmates and peers (all of which have different technological skills) allows you to adjust your webite according to their comments and where they got stuck. Below is a list of my scenarios and my findings, all of which were revisited and corrected.
a. Created an account before doing anything g else – then completed. Wished he could click the breadcrumbs
b. Tried to use the buttons again, searched instead, ignored the guest checkout form – tabs confused him
c. Created an account first – got lost and had to start over – needed directions.
a. Person 1: Immediately went to search for the class – then clicked on free classes. Didn’t see the handicapped option on the page.
b. Person 2: Used the buttons to select event – successful
c. Went to “shows” in navigation – suggested that maybe the handicap seats should light up a different color – Didn’t know how to select a seat – was confused. “Payment made sense” - success
a. Seemed annoyed with the navigation – nav was redundant
a. Used the “classes” link in the Nav – successful, Didn't realize that you had to log in to the account.
a. Successful – said it made a lot of sense