FUNCTIONS

THE APP THAT HAS IT ALL

The main functions of Tuned In include recommended shows based off your location and genre, My Events page featuring past and upcoming events, and a Wishlist of all events you save. Tuned In also lets you view photos and merch from the tour, listen to the setlist, and see tips and reviews of the tour and venue.

PERSONAS

THE USERS WITH A PASSION

ALEX

Alex needs to keep tabs on his band's concerts and make sure people are happy with the setlist and merch. He is looking to track all the reviews and see which are as they are missing out on.

CASSADEE

Cassadee is looking to start her career and go to smaller shows. She needs to make sure that the bands go out to do a meet and greet after the show so she can promote herself.

BAILEY

Bailey is an enthusiactic concert lover. She is looking to go to a bunch of concerts this summer, so she wants to plan out her schedule and make a wishlist of her top ten shows so she can keep track of them.

DEBBY

Debby needs to find a great concert so that her daughter will want to keep hanging out with her. She also wants to find something that they both will enjoy and has great reviews.

DEREK

Derek is looking to surprise his girlfriend with the concert of her dreams. He needs to research what sh likes and find what tours are around the area that are amazing.

COMPETITORS

THE GOOD, THE BAD, THE UGLY

The main competitors for Tuned In are Ticketmaster, Livenation, Bandmate, and Songkick. All of these apps give basic information about the artists and concerts but do not go into as much depth as Tuned In. Some of the competitors sites and apps were also very cluttered and not very user-friendly.

INSPIRATION

THE AURA OF THE APP

I wanted Tuned In to be a bright and visually interesting app. I took inspiration from all different kinds of apps and user interface examples to see what flow would work the best and what kind of colors and visuals I could bring to the app.

PROCESS FLOW & SITEMAP

DOWN TO THE DETAILS

USER TESTING

MAKE IT OR BREAK IT

SCENARIOS:
1) You want to see all of your saved information in the app. Log in.
2) You were traumatized at the last GWAR concert you went to and now you want to move across the country and completely change what style of music you follow. Edit your account so Tuned In will give you options where you won’t get assaulted by fans in viking gear.
3) All Time Low is your favorite band, but you’re not sure if you’re going to like the setlist for their upcoming tour. Review the setlist for their Last Young Renegade Tour so you can decide if you want to pay to get squished by a bunch of fangirls in the pit.
4) The Maine is finally on tour again and last time you saw them you missed out on an insane meet and greet after the show. You want to buy tickets but you need to make sure there are meet and greet packages available so you can meet the lead singer and make him fall in love with you.
5) You’ve already reviewed the setlist for All Time Low’s Last Young Renegade Tour and after some careful deliberation, you’ve decided it’ll be worth getting squished by a bunch of fangirls in the pit to see your favorite band. Purchase a general admission ticket.
6) You want to see Bowling For Soup but you’re not sure if your friend will go with and you’ve watched too many episodes of Criminal Minds to be comfortable navigating Philly by yourself at night. Add it to your wish list so you can follow the event while you take self defense classes in preparation.
7) Because you did your research and purchased a meet and greet option, you got to meet The Maine last night and now you need to tell everyone about how amazing the show was. Review the tour.
8) You just got home from the Last Young Renegade Tour and now you need to post all about it, because if you go to a concert and don’t post anything, did you even really go? Add pictures of the show, add the merch items you bought, and update the setlist.
9) You’ve decided that you’re going to brave the streets of Philly for the Bowling For Soup concert, but you’re still not willing to risk getting an Uber and getting kidnapped. Find out what parking is like at the venue.
10) You want to reminisce on all of the amazing concerts you’ve been to and check in on the ones you’re going to because concerts are the only thing that matter in your life. View your events.

RESULTS:
The first round of user testing of the wireframes revealed that people were confused about the bottom navigation. Some of the icons weren't expressive enough so I added descriptive words to lead people to the right places. People were also confused about where to go to find shows. Almost everyone clicked on Wishlist to go to their recommended shows. Changing the icons and adding descriptive words definitely helped people navigate to the correct pages. One other issue users had was trying to find the reviews and parking. The name of the link was not clear, so no one would navigate to that page. The user testing of the actual mockup on Invision went well. Most of the issues from the wireframe testing were resolved and people overall had a very easy time navigating through the app.