The goal was simple. Come up with an idea for an app. I started by brainstorming some basic concepts. Once I had a direction, I refind the features. After that, it was as simple as designing the UX and user testing it. So what was my idea for an app?
Finding a solid, talented, and qualified designer/visual artist is important to employers. Normally, this means posting an ad online and hoping for the best. It’s typically a very passive process, sitting and waiting for talent to come to you. But this app would change that. It would allow employers to scroll through projects and designs in a similar manner to that of Pinterest. If they see something they like, they could click it to see that prospects resume and portfolio. They could search or filter through people based upon things such as education, location, desired salary, or other qualifications. It would give employers a quick and easy way to scout for new talent, as well as serving as a great source of inspiration for the people using it.
- Prospects can create their own profile
o The profile would include their bio, their resume, and their portfolio.
o Their portfolio would be visible to other prospects while their bio, resume, and other personal details would be private, only viewable by employers.
- Prospects can put in details relating to their job interests
o This would include location, hour requirements, position type, desired salary, and anything else they might deem important.
- Employers would then be able to search for keywords (ex. Package Design)
o This would bring up portfolio pieces that are relevant to the keyword.
o Employers would be able to refine their search through filters such as education or other important variables.
- Employers can click on any work they see to get more information
o This would take the Employer to the Prospects profile.
o They could then view work by the Prospect to learn more about them
o If the Employer likes what they see, they could add the Prospect to a list of potential candidates.
- Prospects could also search by keyword
o This will allow them to see what their peers are up to
o It will also serve as a great source of inspiration for them
1. Allow Artists/Designers to showcase their portfolio
2. Allow Employers to scout for talent
3. Allow Employers to learn more about the individual
a. Ex. Resume, Bio, Website, Portfolio, etc
4. Allow Employers to post jobs, openings, and internships
5. Allow Artists/Designers to apply for said openings
6. Allow for a community atmosphere where Artists/Designers can discuss, compliment, or critique their work
7. Allow Artists/Designers to find inspiration by exploring the works being created by all of their peers in the field
While figuring out all the details of the app, it occured to me that I would need to different account types. Personal accounts for the average user looking for work, and employer accounts for businesses. With this in mind, I developed two seperate flow charts.
In order to decide how exactly the app should be layed out, I first created some detailed personas. I tried to base these personas off of real designers with real problems, being sure to pick those that might make me look for possible problems or special user needs.
To make the app more well rounded, and to make sure I was fully prepared going into it, I began to research similar apps. I knew going into this that certain features such as the nav, prfoiles, and searching would be of importance. With that in mind I looked at what other websites were doing with those features. I was sure to take note of sites I found employing them most successfully.
With all my research, goals, and ideas generated I could finally begin actually begin laying out the app. I started by sketching rough wireframes out by hand. Once I had a setup I was happy with, I began to create an interactive wireframe in UX-Pin.
After completing an interactive wireframe for the app, I ran it through two rounds of user testing. I sat down with the users, observed their actions, and took not of how they progressed through the site.
Based on the user testing, revisions to the interactive wireframe were made promptly. Only once all the problems had been addressed could I start to create interatctive mockups.