BEER
In 1868, Coors came to America as an industrious young brewer's apprentice. By 1873, his search for suitable water for brewing had led Coors to Golden, Colorado, where he opened the Golden Brewery in a partnership with Jacob Schueler. Schueler put up most of the cash; he invested $18,000 to just $2,000 from Coors. Why aren't we all going out for an extra case of Schueler's, then? Because the partnership didn't last too long. Coors bought out Schueler in 1880. Coors wasn't just a brewer, though.
When Prohibition came to Colorado in 1916, three years before the rest of the country went dry, he kept the business afloat by making malted milk and focusing on the family's ceramics business, which is now known as CoorsTek, one of the world's largest industrial ceramics companies.
It was in the middle of the 1700s when he started brewing ale. He took fancy in an old and abandoned brewery. In his pocket was $100 from his father. He used this money and leased the brewery for $45 a year for 9000 years. Yep, that was the deal. Shortly after a fire razed the brewery, they decided to take the burnt barley and brew it. The end product? The Guinness that we know. Our guy, Arthur, should be thanking the fire for this discovery.
The man behind PBR was also a German immigrant who came to the United States as a young boy. Unfortunately for Pabst, he didn't win any blue ribbons as a sailor; an 1863 storm caused him to rack up $20,000 worth of damage when he beached his ship.
Luckily, though, Pabst's father-in-law was a Milwaukee brewer who helped the former sailor find a new calling. Although Pabst didn't know anything about brewing, he took at job at the family's Best Brewery, and within a few years had bought out his father-in-law with some help from his brother-in-law.
Armed with the prestige of awards that his beer won at the Philadelphia Centennial Exhibition in 1876 and the 1878 Paris World's Fair, Pabst started putting little blue ribbons around the neck of each bottle. When the brew grabbed another award at the 1893 Columbian Exhibition in Chicago, the name changed for good, and Pabst Blue Ribbon was born.
On 15 February 1864, Gerard Adriaan Heineken (1841–1893)[4][5] got his wealthy mother to buy De Hooiberg (The Haystack) brewery in Amsterdam, a popular working-class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken-A Yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France. After Prohibition was lifted in 1933, Heineken became the first European beer to be imported to the United States.
Jim Koch named his beer after Samuel Adams because he shared a similar spirit in leading the fight for independence and the opportunity for all Americans to pursue happiness and follow their dreams.Jim left for college believing that for the first time in 150 years the eldest Koch son would turn his back on beer. After college and graduate school, Jim began a promising career in management consulting.Even though he followed that path for several years, he always kept an eye on the beer business. In 1984 his instincts told him it was time to make his move; people were starting to crave something different in their beer.With his great-great grandfather Louis Koch’s beer recipe in hand, Jim brewed the very first batch of Samuel Adams Boston Lager in his kitchen.
