The

Picture

A brief history.

“I think cinema, movies, and magic have always been closely associated. The very earliest people who made film were magicians.”


- Francis Ford Coppola
  1. The Invention of Motion Picture

    No one person invented cinema. However, in 1891 the Edison Company successfully demonstrated a prototype of the Kinetoscope, which enabled one person at a time to view moving pictures. The first to present projected moving pictures to a paying audience were the Lumière brothers in December 1895 in Paris, France. They used a device of their own making, the Cinématographe, which was a camera, a projector and a film printer all in one.

  2. Early Films

    At first, films were very short, sometimes only a few minutes or less. They were shown at fairgrounds, music halls, or anywhere a screen could be set up and a room darkened. Subjects included local scenes and activities, views of foreign lands, short comedies and newsworthy events. The films were accompanied by lectures, music and a lot of audience participation. Although they did not have synchronised dialogue, they were not ‘silent’ as they are sometimes described.

  3. Rise of the Film Industry

    By 1914, several national film industries were established. At this time, Europe, Russia and Scandinavia were the dominant industries; America was much less important. Films became longer and storytelling, or narrative, became the dominant form. As more people paid to see movies, the industry which grew around them was prepared to invest more money in their production, distribution and exhibition, so large studios were established and dedicated cinemas built. The First World War greatly affected the film industry in Europe, and the American industry grew in relative importance. The first 30 years of cinema were characterised by the growth and consolidation of an industrial base, the establishment of the narrative form, and refinement of technology.

  4. Adding Color

    Photographic colour entered the cinema at approximately the same time as sound. In the midst of the Depression, conversion to color was slow and incomplete because of the unwieldy process. After three-colour Technicolor was used successfully in Disney’s cartoon short The Three Little Pigs (1933), the live-action short La Cucaracha (1934), and Rouben Mamoulian’s live-action feature Becky Sharp (1935), it gradually worked its way into mainstream feature production (The Garden of Allah, 1936; Snow White and the Seven Dwarfs, 1937; The Adventures of Robin Hood, 1938; The Wizard of Oz, 1939; Gone with the Wind, 1939), although it remained strongly associated with fantasy and spectacle.

  5. Adding Sound

    The first attempts to add synchronised sound to projected pictures used phonographic cylinders or discs. The first feature-length movie incorporating synchronised dialogue, The Jazz Singer (USA, 1927), used the Warner Brothers’ Vitaphone system, which employed a separate record disc with each reel of film for the sound. This system proved unreliable and was soon replaced by an optical, variable density soundtrack recorded photographically along the edge of the film, developed originally for newsreels such as Movietone.

  6. The Golden Age

    By the early 1930s, nearly all feature-length movies were presented with synchronised sound and, by the mid-1930s, some were in full colour too. The advent of sound secured the dominant role of the American industry and gave rise to the so-called ‘Golden Age of Hollywood’. During the 1930s and 1940s, cinema was the principal form of popular entertainment, with people often attending cinemas twice a week. Ornate ’super’ cinemas or ‘picture palaces’, offering extra facilities such as cafés and ballrooms, came to towns and cities; many of them could hold over 3,000 people in a single auditorium. In Britain, the highest attendances occurred in 1946, with over 31 million visits to the cinema each week.

  7. Competition with Television

    The introduction of television in America prompted a number of technical experiments designed to maintain public interest in cinema. In 1952, the Cinerama process, using three projectors, a curved screen, and surround sound, was premiered. It had a large aspect ratio, giving audiences a greater sense of immersion. However, Cinerama was expensive to produce and show. Widescreen cinema was not widely adopted by the industry until the invention of CinemaScope in 1953 and Todd‑AO in 1955. Both processes used single projectors in their presentation. By the end of the 1950s, these innovations had effectively changed the shape of the cinema screen, with aspect ratios of either 2.35:1 or 1.66:1 becoming standard. Stereo sound also became part of the new widescreen experience. The most successful large-screen system has been IMAX, which as of 2020 has over 1,500 screens around the world.

  8. 21st Century

    In the past 20 years, film production has been profoundly altered by the impact of rapidly improving digital technology. Most mainstream productions are now shot on digital formats with subsequent processes, such as editing and special effects, undertaken on computers. Cinemas have invested in digital projection facilities capable of producing screen images that rival the sharpness, detail and brightness of traditional film projection. Only a small number of more specialist cinemas have retained film projection equipment. In the past few years there has been a revival of interest in 3D features, sparked by the availability of digital technology. Whether this will be more than a short-term phenomenon (as previous attempts at 3D in the 1950s and 1980s had been) remains to be seen, though the trend towards 3D production has seen greater investment and industry commitment than before.

Notable Films

Women
in Film

Let’s face it...most well-known classic films were created by white men. White men still dominate the film industry. While we can’t ignore the classics that influenced the industry, we must recognize women and minorities that do amazing work that is usually overlooked.
10.7%
of directors
19.4%
of writers
24.3%
of producers
Women of Color are far less represented.

Influential Women

Alice Guy Blaché is considered to be the first ever female film director, as well as the first director of a fiction film. Blaché directed her first film in 1896, La Fée au Choux, and founded Solax Studios in 1910.

Ava Marie DuVernay is an African-American filmmaker. She won the directing award in the U.S. dramatic competition at the 2012 Sundance Film Festival for her second feature film Middle of Nowhere, becoming the first black woman to win the award.

Chloé Zhao, born Zhao Ting is a Chinese-born filmmaker, known primarily for her work on independent films. Zhao's debut feature film, Songs My Brothers Taught Me, premiered at Sundance Film Festival to critical acclaim and earned a nomination for the Independent Spirit Award for Best First Feature.

Annie Atkins specializes in a part of the film industry that is rarely talked about: graphic design. She’s worked with everyone from Wes Anderson to Steven Spielberg on films like The Grand Budapest Hotel and Bridge of Spies.

“It's as if the White men dominating Hollywood have opted to pursue a strategy of trying to appease the increasingly diverse market with more inclusion on the big screen, but without fundamentally altering the way they do business behind the camera.”


- Hollywood Diversity Report 2020 by UCLA

Next?
What's

For more than a century, cinema has been most closely associated with that roughly 90 minute, closed-ended feature film playing at a theater near you. And while that continues to be an important cinematic space, the rise of cable and streaming services in desperate need of content has created exciting new frontiers to explore for the medium. No longer restricted to those 90 or so minutes, cinema can sprawl over 100s of hours or even just a few cut into 30 minutes chunks. And while it’s tempting to call this a new Golden Age of Television, even the term “television” no longer seems appropriate. We consume this content on all manner of devices, on our phones, laptops, even our wristwatches. Even theatrical content has picked up on the trend. What is the Fast and Furious, the Transformers or The Avengers franchises but multi-billion dollar episodic series distributed to theaters (and after a few months to our mobile devices)?


Ultimately, regardless of how it’s made or how we engage with it, all of the above still fits into one artistic medium:

cinema, the art of the motion picture.

The tools and techniques, the principals of form and content, are all exactly the same. And that will be true whatever comes next, whether it’s VR, AR or a cinema-chip implanted in our visual cortex (heaven forbid…). Mise-en-scene, narrative, cinematography, editing, sound and acting will all still matter. And our understanding of how those tools and techniques not only shape the medium, but also shape our culture will also still matter. Maybe more than ever.