Research and Anaylysis

Step 1. Figure out what other people are doing, and doing well.

Process Flow

Step 2: Map out the existing site and the steps taken when using. Record the UX and make note of annoying points that drive you crazy and make no sense.


Step 3: Create an idea of fictious people who would be using this site. State their goals. Understand what people want and why.

Situational Mockups

Step 4: Create realistic situations that your ficticious personas would be in when using this site. Walk through these steps and record the UX. Understand what goals exist and how they should be obtained. Re-design the UX in a way that makes sense with these goals.


Step 5: Create wireframes of how the re-designed site will function.


Step 6: Create visual mockups of what the site will actually look like.

User Testing

Step 7: Create a responsive site that is designed for specific tasks for users to test. This will allow you observe how your user experience works. I invited test subjects to interact with site based on the created prompts.

These are the results of the user testing. In general, the UX was sucessful except for a few issues. The top three issues with my design were:

1. Users skimmed over words and missed important links when browsing.
2. Users were confused about products and the difference between some of them.
3. Users got lost in the mobile navigation.

After considering these results, I learned many things about User Experience and how I could apply these things to my design to create a better functioning site. Less words, more pictures, and simplier mobile design are the best things to improve for easier and more efficient UX.